Sara Berman
Sara with AW10 collection
Sara's World

Sara's World (aka Berman Blog) is a great new way to stay up-to-date with all the latest label news and gossip straight from Sara herself.

Click here to read the full blog at Sara's World

If that hasn't whetted your appetite enough then feast your eyes on this little lot:

Friday 19th February 2010: Roll up, roll up for AW10!...

I thought you might like to see something tangible of our new AW10 collection so I have scanned in our mood board for you as well as our press release written by the wonderfully talented Alice Olins of The Times fame... Friends in high places and all that. Hope you like it!

See the AW10 mood board and press release here

Monday 15th February 2010: The one where I talk to Sky News

I just wanted to share with you my latest endeavour of spreading the love of Harris Tweed. This time I am doing it outside of the confines of the Sara Berman site and this blog. I was approached by Russell Luckock of Sky News and, as I'm sure you can imagine, was more than happy to talk about my favourite winter fabric...

Read Full Article at Sara's World

Thursday 11th February 2010: A Little Perspective

We are finally there. The panic has subsided and we are now firmly entrenched in the selling season and it has been going great guns! I think partly that is down to things looking up for the economy in general but also - may i say it - to the strength of the collection. As a designer there is always the natural inclination to be terribly critical...

Catch a sneaky peek of AW10 at Sara's World

Friday 22nd January 2010: I am the Mess-Meister

Frankly things are a little stressful. Of the 25 Harris Tweed samples which we need to have ready in five days, we have not got one. Only 18 of our 30 bags samples are here in the studio. Six are on their way to the wrong address in London thanks to DHL Italiana stupido. Four are on their way from India and may or may not clear customs before Christmas. The remaining two are, in theory, going to be here the day before yesterday. Great...

Read about the mess at Sara's World

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